Two days across data analysis/modeling, workflows and campaign management, segmentation, targeting, customer journeys, measurement, generative text/image/video, responsible AI
Chartered Institute of Marketing (CIM) · Provider website
Two days across data analysis/modeling, workflows and campaign management. Segmentation, targeting, customer journeys, measurement. Generative text/image/video. Responsible AI
Audience and starting point
Intermediate course for people seeking to apply AI across marketing. No prerequisite stated
Practice and assessment
Practice: Frameworks, demonstrations and applied exercises are stated. Individual learner completion of every outcome is not confirmed
Access and subscriptions
Virtual, two days. Daily timetable/asynchronous work unknown. From £999. Members get 15% off. Excluding VAT. Fee basis (per seat versus other booking unit) is not labeled
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.
Hands-on demonstrations and cases apply AI across marketing workflows: create text/image/audio/video content and stories, turn data into customer insight, targeting and predictive analysis, use workflows, automation and analytics to…
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