Marketing focus
The module centers on marketing-team operating workflows: applying a GenAI future-ready framework, planning adoption with a roadmap/resources, creating a presentation with Gamma, and using AI for cross-functional collaboration, project…
Coursera · Coursera
Listed level: Intermediate
The module centers on marketing-team operating workflows: applying a GenAI future-ready framework, planning adoption with a roadmap/resources, creating a presentation with Gamma, and using AI for cross-functional collaboration, project management, creative work and communication. Assessments include a GenAI Marketing Implementation Project and a peer-reviewed Practice Project for Marketing Teams. The page does not specify channel tactics such as ads, SEO or email
A fundamental understanding of marketing principles and strategies, plus willingness to learn and adapt to new technologies, is recommended
Assessment: Published listing: 2 assignments. Advertised AI grading. Actual marking quality and instructor feedback untested. 1 peer-review activity listed. This does not establish instructor assessment. Retained assessment detail: Published listing: 2 assignments. Advertised AI grading. Actual marking quality and instructor feedback untested. 1 peer-review activity listed. This does not establish instructor assessment
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