Builds three linked GTM systems: a context layer for the learner’s ICP, offer, and documents, a LinkedIn intent-discovery agent, and a qualification agent that enriches/scores leads against the ICP, drafts a first message, and logs…
Pietro Montaldo (Maven course instructor) · Provider website
Builds three linked GTM systems: a context layer for the learner’s ICP, offer, and documents. A LinkedIn intent-discovery agent. And a qualification agent that enriches/scores leads against the ICP, drafts a first message, and logs results. Syllabus includes recurring agent runs and platform-rule/reliability considerations
Audience and starting point
Page recommends prior Claude Cowork/ChatGPT use and at least one Claude Skill. Coding background is not required
Practice and assessment
Practice: Four projects build three linked GTM systems (context layer, intent discovery, and lead qualification). The page describes a practical build ratio but no graded pass rule
Access and subscriptions
Maven page displays an Enroll route
Dates and sessions
2026-11-03
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Three-hour practical session for marketers: compare Claude Chat/Cowork/Code, improve context/instructions, set up projects/connectors/skills, build or demo a content calendar/research assistant/morning brief, and delegate marketing…
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