Marketing focus
Digital marketing fundamentals, generative AI content/SEO and analytics, journey mapping/personalization/social, email, landing pages and conversion testing
SMU Academy, Singapore Management University · Provider website
Digital marketing fundamentals. Generative AI content/SEO and analytics. Journey mapping/personalization/social. Email, landing pages and conversion testing
Practice: Hands-on module projects culminate in a comprehensive AI-enhanced marketing-strategy presentation. Assessment after each module may be quiz, presentation or classroom exercise
Next start says to be advised. Page shows prior intakes full and an Oct 22–Nov 12, 2026 intake marked fully subscribed. New intake not verified
SMU Academy certificate requires at least 75% attendance and passing each of four module assessments
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