Marketing focus
Practical answer-engine optimization: research answer-engine visibility/topic clusters, apply semantic search and entity authority, manage AI bot crawling, structure content for LLM citations with schema, optimize E-E-A-T, create…
Chartered Institute of Marketing (CIM) · Provider website
Practical answer-engine optimization: research answer-engine visibility/topic clusters. Apply semantic search and entity authority. Manage AI bot crawling. Structure content for LLM citations with schema. Optimize E-E-A-T. Create AI-friendly briefs/outlines. And track visibility with GA4 and other metrics across AEM/GEO/AEO/LEO/AIO
Practice: Practical exercises have delegates test answer-engine content approaches, prompt-led content and schema/structured-visibility techniques. A graded deliverable is not stated
Future date and booking route
2026-10-22. 2026-11-03. 2026-11-24. 2026-12-03. 2026-12-15
Related tasks, tools and formats. Check the differences before choosing.
DMAnc
AI search landscape, AEO/GEO/AEM strategy, source authority and citation, content structure, audits, traditional and AI-search measurement
Vasco Monteiro
Study how answer engines surface sources and use AI for topic research, page structure and content optimization across classic and AI search
Alex Genadinik
Optimize website content for AI answer systems and examine AI search trends, traffic and sales outcomes are unverified