Advanced AI copywriting for practitioners with working knowledge of AI writing tools: research, plan and strategize, apply prompt/context engineering, create outlines and drafts for multiple channels, build GPTs/Gems/Copilot Agents,…
Chartered Institute of Marketing (CIM) · Provider website
Advanced AI copywriting for practitioners with working knowledge of AI writing tools: research, plan and strategize. Apply prompt/context engineering. Create outlines and drafts for multiple channels. Build GPTs/Gems/Copilot Agents. Preserve brand identity while editing/repurposing. Prompt images for blogs/presentations/social posts. And structure copy for GEO/AEO
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.
Hands-on prompting and context engineering for copy, images, video and audio, research and write long/short-form copy in brand voice, create/edit/adapt illustrations, infographics and moodboards, generate video, speech and music,…
1 dayGBP 525 · From £525, excluding VAT. Virtual. Member discount advertisedAsk about teaching language
Use prompt engineering to plan structures, research and draft copy, preserve brand voice and audience fit, critique AI-generated text with quality checks, simplify complex ideas, adapt copy to different channels, and apply ethical…
1 dayGBP 525 · From £525, excluding VAT. Virtual. Member discount advertisedAsk about teaching language
Five modules use marketing frameworks (Product-Market Fit, Jobs-to-be-Done, NPS, trends and business constraints) with Copilot for market research, social content, image creation, keyword research, email, scenario forecasting, content…
Coursera displays five modules, four assignments, eight hours, beginner level, flexible schedule, English and eight languages availableCheck current priceEnglish