Marketing focus
Nine modules build an AI-informed strategy from concrete analysis tasks: map AI-influenced search and recommendation touchpoints in the buyer journey, translate AI insights into a time-bound, geo-targeted plan with channels, budget,…
Coursera · Coursera
Listed level: Intermediate
Nine modules build an AI-informed strategy from concrete analysis tasks: map AI-influenced search and recommendation touchpoints in the buyer journey. Translate AI insights into a time-bound, geo-targeted plan with channels, budget, KPIs and risks. Use social-listening signals and provided competitor-keyword data to identify gaps and propose counterstrategies. Integrate campaign measures in a dashboard, create a Tableau campaign comparison, interpret ROAS/ROI, and recommend budget reallocations. The final graded project combines buyer-journey analysis, competitive positioning, project scheduling and budget optimization into an AI-informed strategy artifact. The page explicitly describes this as strategy and decision work rather than ad, SEO-content, prompt or keyword production. The page lists 16 assignments
Best suited to learners who have completed earlier SEO and AI-content courses or have basic marketing experience
Assessment: Published listing: 16 assignments. Advertised AI grading. Actual marking quality and instructor feedback untested. Retained assessment detail: Published listing: 16 assignments. Advertised AI grading. Actual marking quality and instructor feedback untested
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