Marketing focus
Two modules apply GenAI to blogs, ads, social/video, personalization and email, audience targeting, A/B tests, predictive analytics, sentiment and campaign optimization, with applied case studies
Board Infinity · Coursera
Two modules apply GenAI to blogs, ads, social/video. Personalization and email. Audience targeting, A/B tests, predictive analytics, sentiment and campaign optimization, with applied case studies
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Board Infinity
Four modules build an AI-driven omnichannel brand campaign: creative generation and testing, predictive audience targeting and personalization, automated experiments/A-B and multivariate tests, cross-channel attribution, predictive KPIs…
AEP (Associação Empresarial de Portugal)
Applied project is a digital-marketing plan for each participant’s business/project, built through practical tasks: AI-assisted baseline diagnostic, objectives, market/competitor and audience profiling, AI-supported channel strategy…
Davidson College
Two modules cover predictive analytics, real-time optimization, NLP and neural networks, then AI market research, customer segmentation, copywriting, email personalization, social scheduling and strategy optimization