Marketing focus
Applied project is a digital-marketing plan for each participant’s business/project, built through practical tasks: AI-assisted baseline diagnostic, objectives, market/competitor and audience profiling, AI-supported channel strategy…
AEP (Associação Empresarial de Portugal) · Provider website
Applied project is a digital-marketing plan for each participant’s business/project, built through practical tasks: AI-assisted baseline diagnostic. Objectives, market/competitor and audience profiling. AI-supported channel strategy matrix. Monthly editorial calendar and social-post plan. AI-generated/optimized blog, video, email and social content with SEO. Google/Meta ad set using AI targeting, creatives and A/B variants. Predictive campaign analytics/dashboard. AI-personalized email nurture/automation. And an automated e-commerce sales funnel with recommendation/chatbot use. One-to-one mentoring validates and adapts the plan. Page says 8 practical group sessions, but lists seven dated 09:00–13:00 sessions
Practice: The applied project builds a digital-marketing plan for the participant’s business through baseline diagnosis, audience/competitor analysis, channel strategy, editorial planning and campaign measurement. Schedule text has a 7-date/8-session conflict
Scheduled course began 2026-09-22 and is underway at capture. Page lists final session 2026-10-09 and an inscription link. Late entry/access is unknown
2026-09-22. 2026-09-24. 2026-09-25. 2026-09-29. 2026-10-02. 2026-10-06. 2026-10-09
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