Marketing focus
The 12-module plan includes AI foundations, digital law/privacy, online search, AI content marketing, AI e-commerce strategy, AI CRM/email marketing, AI automation and agents, marketing/sales in the AI era, AI growth marketing, and an…
IPAM Lisboa · Provider website
The 12-module plan includes AI foundations. Digital law/privacy. Online search. AI content marketing. AI e-commerce strategy. AI CRM/email marketing. AI automation and agents. Marketing/sales in the AI era. AI growth marketing. And an applied AI project. Stated applications include ML/generative models, segmentation and personalization, storytelling/brand communication, customer journey, intelligent CRM, recommendations, dynamic pricing, email, predictive analytics and growth. The final project integrates marketing, technology and business around a real challenge. Two hands-on masterclasses address AI business value and vibe coding/AI agents/automation
The page states applications may be formalized throughout the year subject to available places and fit. Application availability was not tested
Lisbon start advertised for November 2026
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