Marketing focus
The 24-module book-based course includes AI/ML behavioral segmentation and persona development, predictive lead scoring, customer lifetime value and dynamic pricing, churn models and retention measurement, NLP/sentiment, predictive…
John Wiley & Sons · Coursera
The 24-module book-based course includes AI/ML behavioral segmentation and persona development. Predictive lead scoring, customer lifetime value and dynamic pricing. Churn models and retention measurement. NLP/sentiment. Predictive systems and recommendations. AI-supported localization. Performance campaigns across Google Performance Max, Meta Advantage+, Amazon and TikTok. Email/SMS personalization. And AI-enabled content and planning. Module units are predominantly readings and short knowledge-check assignments, not coding labs
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IPAM Lisboa
The 12-module plan includes AI foundations, digital law/privacy, online search, AI content marketing, AI e-commerce strategy, AI CRM/email marketing, AI automation and agents, marketing/sales in the AI era, AI growth marketing, and an…
Vinay Karode
Implement customer segmentation, social sentiment, ecommerce recommendations, customer lifetime value and association rules within a broader 21-project Python ML portfolio. These outputs differ from the same creator’s retained…
O.P. Jindal Global University
Marketer-facing decision workflows use CLV/value and lifecycle, likelihood to buy/engage, personalized recommendations, clustering/personas, remarketing/lookalikes, churn and marketing automation/data governance. This public outline is…