Marketing focus
Four modules follow a distinct market-research-to-planning arc: GenAI in market research/consumer behavior, big-data preprocessing, cleaning and visualization using a Nike case, then a customer-insights strategy hands-on activity and…
Coursera · Coursera
Listed level: Intermediate
Four modules follow a distinct market-research-to-planning arc: GenAI in market research/consumer behavior. Big-data preprocessing, cleaning and visualization using a Nike case. Then a customer-insights strategy hands-on activity and integration into strategic planning. The four assignments are practice/graded quizzes. The course also includes instructions and a sample solution for the hands-on activity
A background in data analysis, marketing, or business strategy, plus basic AI concepts and tools, is recommended
Assessment: Published listing: 4 assignments. Retained assessment detail: Published listing: 4 assignments
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