Course applies GenAI to campaign optimization, customer segmentation, sentiment analytics and marketing-performance analysis
Audience and starting point
Basic knowledge of marketing concepts and familiarity with tools such as Google Analytics, CRM, and marketing automation are recommended
Practice and assessment
Assessment: Published listing: 2 assignments. Advertised AI grading. Actual marking quality and instructor feedback untested. 1 peer-review activity listed. This does not establish instructor assessment. Retained assessment detail: Published listing: 2 assignments. Advertised AI grading. Actual marking quality and instructor feedback untested. 1 peer-review activity listed. This does not establish instructor assessment
Access and subscriptions
Check enrollment and software access
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.
Marketing text-mining curriculum applies sentiment, topic modeling, NLP, named-entity recognition, classification, topic clustering and predictive analysis to customer reviews, social posts, feedback and news. Named uses include…
12 modules and 36 assignments. Coursera estimates two weeks at ten hours per week. The public outline does not establish coding or learner-built modelsCheck current priceAsk about teaching language
Shared topic: Customer analytics and personalization
University of Illinois Urbana-Champaign
Marketing analytics applies causal analysis and AI/ML predictive models to customer behavior, text/sentiment/topic/network analyses to user, firm and AI-generated content, and conjoint analysis to preference, examples address CLV, churn…
Four modules and five assignments. Intermediate. Coursera estimates two weeks at ten hours per weekCheck current priceEnglish
One module includes hands-on GenAI activities for trend forecasting, customer segmentation, survey creation and competitive analysis. The page names demos for customer trends with Claude, survey creation with Microsoft Copilot, and…
Published estimated study commitment: 2 hours to complete. Flexible, self-paced schedule. Study estimates are distinct from total video runtimeCheck current priceEnglish
