Learners create AI-personalized content across channels, analyze customer data and segments, use behavior analysis to improve content, and optimize campaigns using real-world examples
Learners create AI-personalized content across channels, analyze customer data and segments, use behavior analysis to improve content, and optimize campaigns using real-world examples
Audience and starting point
Basic knowledge of marketing principles, branding, and customer service is recommended
Practice and assessment
Assessment: Published listing: 2 assignments. Advertised AI grading. Actual marking quality and instructor feedback untested. 1 peer-review activity listed. This does not establish instructor assessment. Retained assessment detail: Published listing: 2 assignments. Advertised AI grading. Actual marking quality and instructor feedback untested. 1 peer-review activity listed. This does not establish instructor assessment
Access and subscriptions
Check enrollment and software access
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.
Shared topic: Customer analytics and personalization
RISE by BCG
Learners master digital marketing channels and generative-AI tools for data-informed strategy, analyze BCG-inspired real-world cases, use generative AI and digital tools to build personalized cross-channel campaigns, and design/deliver…
16 weeks. 8 hours/week. Page says up to 20% self-paced learningCheck current priceAsk about teaching language
Shared topic: Customer analytics and personalization
Coursera
One module teaches applied customer-data workflows: AI-driven feedback processing, customer segmentation, trend forecasting, personalized interactions, and using results to improve customer experience and retention. The page includes…
Published estimated study commitment: 3 hours to complete. Flexible, self-paced schedule. Study estimates are distinct from total video runtimeCheck current priceEnglish
Learners use generative AI to compare and select marketing channels and strategies against goals/audiences, create multi-channel plans, produce platform-specific text, image and video content, execute aligned campaigns, and analyze…
16 hours / two daysCheck current priceAsk about teaching language