AI Marketing Courses

Marketing focus

GenAI for Product Marketers: Data-Driven Campaigns

Applies GenAI to product marketing: practice with ChatGPT and Google Ads AI, optimize campaigns with data-driven frameworks, and evaluate campaign metrics to guide strategic decisions

Coursera · Coursera

Listed level: Beginner

Inside the course

What you’ll cover

Applies GenAI to product marketing: practice with ChatGPT and Google Ads AI, optimize campaigns with data-driven frameworks, and evaluate campaign metrics to guide strategic decisions

Audience and starting point

Basic familiarity with digital-marketing platforms and analytics, plus campaign-running experience, is recommended

Practice and assessment

Assessment: Published listing: 2 assignments. Advertised AI grading. Actual marking quality and instructor feedback untested. 1 peer-review activity listed. This does not establish instructor assessment. Retained assessment detail: Published listing: 2 assignments. Advertised AI grading. Actual marking quality and instructor feedback untested. 1 peer-review activity listed. This does not establish instructor assessment

Access and subscriptions

Check enrollment and software access

Learning decision: Frame an audience or offer question; make An evidence-based campaign brief; check Sources, assumptions and a next test.
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.

How we source course information

Keep looking

Related tasks, tools and formats. Check the differences before choosing.

Marketing focus

Generative AI for Marketing Leaders

Start-Tech Academy , Abhishek Bansal , Pukhraj Parikh

Analyze AI marketing cases across ads/email/SEO/chatbots/personalization, evaluate build-versus-buy and strategic readiness, identify high-impact funnel opportunities and set implementation goals, metrics and ethical boundaries

7 sections • 37 lectures • 4h 3m total lengthCheck current priceEnglish
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Marketing focus

GenAI for Dynamic Advertising and Media Buying

Coursera

Create personalized ad creatives with Gemini, Bannerboo or Elai, automate Google Ads AI and Facebook Ads Manager campaigns with targeting/budgeting, and analyze CPA, CTR and ROAS to optimize results

Published estimated study commitment: 3 hours to complete. Flexible, self-paced schedule. Study estimates are distinct from total video runtimeCheck current priceEnglish
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Related skills

GenAI for Customer Analytics and Insights with JUNE

Coursera

Introduces JUNE customer analytics use cases, platform setup for data collection/analysis, AI-generated reports, and using those insights to inform product decisions, the page also tags data-driven marketing

Published estimated study commitment: 3 hours to complete. Flexible, self-paced schedule. Study estimates are distinct from total video runtimeCheck current priceEnglish
Read course details