AI Marketing Courses

Marketing focus

Analytics & Optimization Workshop (LinkedIn Focus)

Three modules analyze exported LinkedIn engagement metrics and comments, apply sentiment analysis, forecast 30-day engagement, compare cross-platform results and produce a data-backed optimization plan using a spreadsheet dataset

University of California, Davis · Coursera

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What you’ll cover

Three modules analyze exported LinkedIn engagement metrics and comments, apply sentiment analysis, forecast 30-day engagement, compare cross-platform results and produce a data-backed optimization plan using a spreadsheet dataset

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Learning decision: Frame one business question; make A report with an interpretation; check Data quality, uncertainty and competing explanations.
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Use KNIME churn-training workflows and a clothing-customer dataset for k-means segmentation, cluster optimization and marketing personas within a broader platform course

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