Marketing focus
Participants use AI on their own copy: brief it with audience, voice and purpose, provide source material, iterate prompts, generate and judge headlines, use AI for background research while checking hallucinations, outline/draft,…
Data & Marketing Association UK (DMA) · Provider website
Participants use AI on their own copy: brief it with audience, voice and purpose. Provide source material. Iterate prompts. Generate and judge headlines. Use AI for background research while checking hallucinations. Outline/draft. Identify and edit AI stylistic tells. And handle copyright, disclosure and client-data risks
Page does not state formal prerequisites. Participants are asked to bring their own copy for applied practice
Practice: Participants work live with the tools on their own copy, iterate/edit drafts and receive feedback from a working copywriter. The page does not state a grade or pass threshold
A working copywriter gives feedback while participants work on their own copy. The page does not promise a graded submission
A Book route is listed for the dated course. Booking and seat availability not tested
2027-01-13
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