AI strategy/insights/A-B testing, campaign optimization/budgeting, responsible use, research/ideation/editing, SEO prompting, image/video and text-to-video
Data & Marketing Association UK (DMA) · Provider website
AI strategy/insights/A-B testing, campaign optimization/budgeting, responsible use, research/ideation/editing, SEO prompting, image/video and text-to-video
Practice and assessment
Practice: Hands-on activities and real DMA Awards campaign cases. No graded output stated
Access and subscriptions
Nov 24 2026 and Mar 2 2027 dates listed. Booking CTA shown
Certificate or credential
DMA page calls course IDM-accredited and awards 7 CPD points
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.
Marketing-first AI across strategy, insights, creative, media, CX, measurement and workflow, participants build a complete AI-enabled campaign portfolio. Responsible governance/data use are included
Time: ask the providerCheck current priceAsk about teaching language
Market/competitor research and personas, text/image/video content, growth and funnel experiments, Meta/Google/TikTok campaign analysis and dashboards, marketing agents for CRM/leads. Six-week real-company project designs strategy and…
Time: ask the providerCheck current priceAsk about teaching language
Use prompting, brand voice and iterative editing to produce social content, images and video, repurpose assets and assemble a campaign. The source lists separate marketing, image/editing and video workflows, embedded AI-coach claims are…
12 sections • 35 lectures • 2h 26m total lengthCheck current priceEnglish