Marketing-specific governance training: map AI data inputs, identify and assess risks, assign accountability, design an organizational governance response, preserve accuracy/relevance/trust in outputs, develop a business case for…
Data & Marketing Association UK (DMA) · Provider website
Marketing-specific governance training: map AI data inputs, identify and assess risks, assign accountability, design an organizational governance response, preserve accuracy/relevance/trust in outputs, develop a business case for responsible AI, and draft transparency, opt-out and complaint-escalation approaches for customers/stakeholders
Audience and starting point
Course is for marketing professionals. No formal prerequisites are stated
Access and subscriptions
Book routes are shown for both dates
Dates and sessions
Official page lists online dates Oct 27, 2026 and Jan 28, 2027
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.
Shared topic: Customer analytics and personalization
Coursera
Nine modules build an AI-informed strategy from concrete analysis tasks: map AI-influenced search and recommendation touchpoints in the buyer journey, translate AI insights into a time-bound, geo-targeted plan with channels, budget,…
Published estimated study commitment: 8 hours to complete. Flexible, self-paced schedule. Study estimates are distinct from total video runtimeCheck current priceEnglish