AI Marketing Courses

Marketing focus

Proving & Predicting Content Marketing KPIs and Impact in the Age of AI Search Masterclass, 1 Module Course

Content measurement, AI-search/GEO KPIs, attribution and incrementality, SERP-to-value analysis, business cases, forecasting/seasonality and dashboard design

DMAnc · Provider website

Content and copywritingSEO and AI searchCreative visuals and videoCustomer analytics and personalization

Inside the course

What you’ll cover

Content measurement, AI-search/GEO KPIs, attribution and incrementality, SERP-to-value analysis, business cases, forecasting/seasonality and dashboard design

Practice and assessment

Practice: Course provides an Excel Content Performance Diagnostic and models for measurement/forecasting. Page says participants apply evidence to recommendations. No graded assessment stated

Access and subscriptions

Live online Oct 20 or Dec 15, 2026. Recordings/materials

Learning decision: Choose a page and search question; make An outline answering the intent; check Evidence, usefulness and search measurement.
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.

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Marketing focus

Content Marketing in the Age of AI Search Masterclass, 2 Module Series

Shared topic: Content and copywriting

DMAnc

Content strategy for traditional and AI search, GEO, useful/citable content, governance, measurement and scaled content operations

Four live hours total, two per moduleUSD 500 · Fall-1 and Fall-2 promotional price shown as $500 versus regular $1,000. Tax/checkout basis not statedAsk about teaching language
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Marketing focus

AI Marketing Strategy and Analytics

Shared topic: Content and copywriting

Coursera

Nine modules build an AI-informed strategy from concrete analysis tasks: map AI-influenced search and recommendation touchpoints in the buyer journey, translate AI insights into a time-bound, geo-targeted plan with channels, budget,…

Published estimated study commitment: 8 hours to complete. Flexible, self-paced schedule. Study estimates are distinct from total video runtimeCheck current priceEnglish
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