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Marketing Analytics Using R and Excel

Apply logistic-regression churn models and k-means airline-customer segmentation to retention and targeted marketing within a broader R/Excel analytics course

Exam Turf · Udemy

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Apply logistic-regression churn models and k-means airline-customer segmentation to retention and targeted marketing within a broader R/Excel analytics course

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Recorded Udemy course advertised with a public course preview. Exact lesson count may be unknown. Purchase or organization-subscription terms and current availability require checking

Learning decision: Frame one business question; make A report with an interpretation; check Data quality, uncertainty and competing explanations.
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Marketing focus

Predictive Customer Analytics

Start-Tech Academy , Pukhraj Parikh , Abhishek Bansal

Preprocess customer data and use Excel/XLSTAT regression, clustering and automated logistic models for behavior, churn/retention and sales forecasts

6 sections • 33 lectures • 3h 29m total lengthCheck current priceEnglish
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Marketing Analytics & A/B Testing with Excel Python PowerBI

Christ Raharja

Analyze campaign and retention metrics, use unsupervised customer segmentation, build CatBoost churn and MLP lifetime-value models, and run A/B tests within a broader Excel/Python/Power BI course

19 sections • 21 lectures • 3h 27m total lengthCheck current priceEnglish
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KNIME Analytics Platform per Data Scientists, corso base

Francesco Alaimo

Use KNIME churn-training workflows and a clothing-customer dataset for k-means segmentation, cluster optimization and marketing personas within a broader platform course

8 sections • 106 lectures • 12h 6m total lengthCheck current priceItalian
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