Marketing focus
Prepare GA4 data for AI analysis, find channel and content patterns and turn results into dashboards and a content strategy
Dana DiTomaso · LinkedIn Learning
Listed level: Intermediate — the offering-page skill level
Prepare GA4 data for AI analysis, find channel and content patterns and turn results into dashboards and a content strategy
Recorded LinkedIn Learning course. Public page exposes curriculum and previews, with full lessons requiring eligible access. Trial/subscription/team price and playable access not tested
The course page advertises a LinkedIn Learning completion certificate. This does not establish external accreditation
Related tasks, tools and formats. Check the differences before choosing.
DMAnc
GA4 event model, install/configuration, KPI definition, campaign/search/local data links, reporting, custom explorations and interpretation of AI-driven referral patterns
Coursera
Google Analytics audience segmentation and export, AI-assisted sentiment/theme analysis and NLP clustering, A/B validation, churn model checks using precision/recall, and automated Looker Studio dashboards/reports
Chartered Institute of Marketing (CIM)
Hands-on demonstrations and cases apply AI across marketing workflows: create text/image/audio/video content and stories, turn data into customer insight, targeting and predictive analysis, use workflows, automation and analytics to…