Adapting your web content to AI search: from SEO to AEO
SDSU Payne School of HTM Ira Vouk
Adapt business web content for AI search recommendations and compare conventional SEO with AEO and GEO
Marketing focus
Analyze AI-platform hotel-search ranking, audit technical/on-site/off-site content and apply a tailored step-by-step AEO/GEO optimization strategy to a hospitality business
Ira Vouk · Udemy
Analyze AI-platform hotel-search ranking, audit technical/on-site/off-site content and apply a tailored step-by-step AEO/GEO optimization strategy to a hospitality business
Prior SEO, answer-engine optimization or digital marketing experience is not required
Recorded Udemy course advertised with a public course preview. Exact lesson count may be unknown. Purchase or organization-subscription terms and current availability require checking
Related tasks, tools and formats. Check the differences before choosing.
SDSU Payne School of HTM Ira Vouk
Adapt business web content for AI search recommendations and compare conventional SEO with AEO and GEO
Semrush Academy
Plan bot-accessible site architecture, sitemaps, indexing, schema and performance checks, use Site Audit to identify LLM optimization issues. Broader technical SEO instruction surrounds the AI-specific units
ESPM
Search journey and zero-click, brand-led growth/PR, SEO/AEO/GEO, LLM processing, off-page social/search orchestration and agentic marketing stack