Search journey and zero-click, brand-led growth/PR, SEO/AEO/GEO, LLM processing, off-page social/search orchestration and agentic marketing stack
Practice and assessment
Practice: Course page outlines six subject blocks. A learner-built deliverable or assessment is not specified
Access and subscriptions
Nov–Dec 2026 schedule
Certificate or credential
Certificate from ESPM stated on the partner course page
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.
The two-module course uses a sample brand, BrewBuddy. The SEO module covers AI-search/GEO/AEO, keyword discovery, intent maps, topic clusters, an SEO content brief, an AI-assisted draft and on-page optimization. The advertising module…
Coursera displays two modules, four assignments, four hours, beginner level, flexible schedule, English. The page was marked recently updated in October 2026Check current priceEnglish
Universidad Tecnológica Nacional, Facultad Regional Buenos Aires, Centro de e-Learning
SEO/GEO for Google/Bing/LLMs, keyword and conversational intent, content for AI Overviews, citation-oriented off-page work, technical schema, measurement/auditing
Course summary lists 10 weeks, while description says 8 weeks. Conflict retainedARS 251742 · Displayed total tuition. Tax basis not statedAsk about teaching language
Analyze AI-platform hotel-search ranking, audit technical/on-site/off-site content and apply a tailored step-by-step AEO/GEO optimization strategy to a hospitality business
6 sections • 9 lectures • 2h 7m total lengthCheck current priceEnglish
