Marketing focus
SEO/GEO for Google/Bing/LLMs, keyword and conversational intent, content for AI Overviews, citation-oriented off-page work, technical schema, measurement/auditing
Universidad Tecnológica Nacional, Facultad Regional Buenos Aires, Centro de e-Learning · Provider website
SEO/GEO for Google/Bing/LLMs. Keyword and conversational intent. Content for AI Overviews. Citation-oriented off-page work. Technical schema. Measurement/auditing
Learners need an internet-connected computer, phone or tablet. No prior academic training is demanded. Introductory HTML knowledge is described as helpful for implementing some SEO techniques
Practice: Course teaches keyword research, content/technical/off-page optimization and reporting. Page describes integrative module/final assessments, but a specific submitted artifact is not fully documented
Official page indexed as registration closed/next dates forthcoming while also listing Sep 4 and Oct 23 date options. No current cohort or enrollment confirmed
Official UTN BA blockchain-verifiable certificate on meeting stated evaluation requirements
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