AI SEO: Mastering Generative Engine Optimization (GEO)
Two modules introduce AI search/GEO including Google AI Overviews and Perplexity, entities/intent/context, content formats and schema-backed answers, practical implementation and measurement
SkillUp · Coursera
Listed level: Intermediate — explicitly published in the course metadata
Two modules introduce AI search/GEO including Google AI Overviews and Perplexity, entities/intent/context, content formats and schema-backed answers, practical implementation and measurement
Audience and starting point
Selected requirements in the publisher course metadata: “It is recommended that the learner have knowledge of SEO fundamentals”. Current accounts, software and full prerequisites require the provider page
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Universidad Tecnológica Nacional, Facultad Regional Buenos Aires, Centro de e-Learning
SEO/GEO for Google/Bing/LLMs, keyword and conversational intent, content for AI Overviews, citation-oriented off-page work, technical schema, measurement/auditing
Course summary lists 10 weeks, while description says 8 weeks. Conflict retainedARS 251742 · Displayed total tuition. Tax basis not statedAsk about teaching language
Six modules cover the RACE prompt framework, AI technical audits, agentic monitoring, AI search/Google algorithms, Search Console analysis with LLMs, keyword and content-gap research, intent, E-E-A-T, metadata and predictive SEO
Six modules and assignments. No machine-readable duration was capturedCheck current priceAsk about teaching language
The two-module course uses a sample brand, BrewBuddy. The SEO module covers AI-search/GEO/AEO, keyword discovery, intent maps, topic clusters, an SEO content brief, an AI-assisted draft and on-page optimization. The advertising module…
Coursera displays two modules, four assignments, four hours, beginner level, flexible schedule, English. The page was marked recently updated in October 2026Check current priceEnglish
