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Unsupervised Text Classification for Marketing Analytics

Python/JSON practicals apply unsupervised text analysis to YikYak sentiment segmentation and Amazon reviews, with TF-IDF/topic models, BERTopic and text networks

University of Colorado Boulder · Coursera

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Python/JSON practicals apply unsupervised text analysis to YikYak sentiment segmentation and Amazon reviews, with TF-IDF/topic models, BERTopic and text networks

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Learning decision: Frame one business question; make A report with an interpretation; check Data quality, uncertainty and competing explanations.
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Marketing focus

Applying Data Analytics in Marketing

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Related skills

NLP in Python: Probability Models, Statistics, Text Analysis

Meta Brains , Skool of AI

Build a customer-review sentiment pipeline and ecommerce review analysis combining entity recognition/topic modeling, with probabilistic features/Naive Bayes and model deployment. Broader NLP foundations accompany the explicit…

12 sections • 56 lectures • 6h 24m total lengthCheck current priceEnglish
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