Marketing focus
Select, implement and justify AI and marketing technology for an existing marketing activity, with responsible AI practices. The final project presents the initiative in a five-minute video with supporting documentation
RMIT Online · Provider website
Select, implement and justify AI and marketing technology for an existing marketing activity, with responsible AI practices. The final project presents the initiative in a five-minute video with supporting documentation
Marketing fundamentals experience
Practice: The final applied project is a five-minute video explaining an AI marketing initiative plus supporting documentation. The page specifies the deliverable. Independent learner performance or grading quality was not tested. Assessment: Final project: a five-minute video presenting an AI marketing initiative, with supporting documentation. Independent learner work and grading quality were not tested
Next start is advertised for 2026-10-12. Enrollment was not tested
2026-10-12 next start
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