Marketing focus
12 sessions: AI landscape, genAI, strategy/data, content, personalization, paid media, agents, analytics, experiments, governance and team rollout
Rusel School of Business & Technology (RSBT) · Provider website
12 sessions: AI landscape, genAI, strategy/data, content, personalization, paid media, agents, analytics, experiments, governance and team rollout
Practice: Half of each session applied lab on own brand. Outputs assemble into a board-ready capstone. Assessment weights named. Pass requires 60%, 80% attendance, intensives and capstone presentation
2026 page has Enrol/Request Details CTA. Next cohort date not shown
Provider-stated RSBT–CPD executive certification after specified criteria. External accreditation not inferred
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