AI marketing foundations, performance, direct marketing, automation, analytics and algorithmic persuasion. Applied marketing cases
Practice and assessment
Practice: Apply AI methods to real marketing cases to diagnose a problem, propose a solution and evaluate results. Scenarios include campaign performance and personalization
Access and subscriptions
Future Nov 2026 cohort and application route shown
Certificate or credential
Named Diploma de Extensión by Universidad de Chile. Detailed award conditions not captured
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.
The 12-module plan includes AI foundations, digital law/privacy, online search, AI content marketing, AI e-commerce strategy, AI CRM/email marketing, AI automation and agents, marketing/sales in the AI era, AI growth marketing, and an…
Hands-on demonstrations and cases apply AI across marketing workflows: create text/image/audio/video content and stories, turn data into customer insight, targeting and predictive analysis, use workflows, automation and analytics to…
1 dayGBP 525 · Virtual from £525 excluding VAT. In-person from £649 excluding VAT. Member discount advertised. Exact date-to-mode mapping not confirmedAsk about teaching language
Shared topic: Customer analytics and personalization
Packt
Four modules use marketing KPIs and performance measures including conversion, CPA and ROI, regression/decision-tree analysis covers conversion and churn, time series methods such as ARIMA and Prophet address seasonality and trends
Four modules, about four hours and four assignmentsCheck current priceAsk about teaching language