AI Marketing Lab (AI per Marketing e Comunicazione)
Exercises/project work in content, advertising, process automation, email/social, reporting/KPIs and a company AI marketing plan, final test for certificate
WYLAB, in collaboration with AIPIA · Provider website
Exercises/project work in content, advertising, process automation, email/social, reporting/KPIs and a company AI marketing plan. Final test for certificate
Access and subscriptions
Future course dates advertised. Enrollment details require information form. Not tested
Dates and sessions
2026-11-05 to 2026-11-24
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.
Nine modules build an AI-informed strategy from concrete analysis tasks: map AI-influenced search and recommendation touchpoints in the buyer journey, translate AI insights into a time-bound, geo-targeted plan with channels, budget,…
Published estimated study commitment: 8 hours to complete. Flexible, self-paced schedule. Study estimates are distinct from total video runtimeCheck current priceEnglish
Five-day broad AI-marketing certificate: (1) AI marketing foundations, target/trend/sentiment research, profiling/journey/segmentation, prompt and strategy, (2) AI SEO keyword clusters/on-page analysis, funnels, lead magnets, social…