Focuses on ethical implications of AI in marketing, decision frameworks, applying ethics to AI-powered campaigns and strategies, and assessing and mitigating risks
Focuses on ethical implications of AI in marketing, decision frameworks, applying ethics to AI-powered campaigns and strategies, and assessing and mitigating risks
Audience and starting point
Basic knowledge of marketing and digital marketing, plus familiarity with AI concepts, is recommended. Coding is not required
Practice and assessment
Assessment: Published listing: 2 assignments. Advertised AI grading. Actual marking quality and instructor feedback untested. 1 peer-review activity listed. This does not establish instructor assessment. Retained assessment detail: Published listing: 2 assignments. Advertised AI grading. Actual marking quality and instructor feedback untested. 1 peer-review activity listed. This does not establish instructor assessment
Access and subscriptions
Check enrollment and software access
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.
Five modules use marketing frameworks (Product-Market Fit, Jobs-to-be-Done, NPS, trends and business constraints) with Copilot for market research, social content, image creation, keyword research, email, scenario forecasting, content…
Coursera displays five modules, four assignments, eight hours, beginner level, flexible schedule, English and eight languages availableCheck current priceEnglish
CUHK School of Continuing and Professional Studies (CUSCS)
Four units cover AI/e-marketing concepts, machine learning, NLP and predictive analytics plus SEO applications, AI-assisted content planning/creation and social analytics, ad targeting and customer interaction, and…
12 hours across 4 sessionsAdvertised amount 2070 · currency not confirmed · Page displays “$2,070” without a currency label. Currency unknownCantonese (English support)
Applies GenAI to product marketing: practice with ChatGPT and Google Ads AI, optimize campaigns with data-driven frameworks, and evaluate campaign metrics to guide strategic decisions
Published estimated study commitment: 3 hours to complete. Flexible, self-paced schedule. Study estimates are distinct from total video runtimeCheck current priceEnglish