Marketing focus
Six modules apply GenAI to digital advertising, SEO/keyword research and technical audits, multi-format content, e-commerce/product descriptions and personalization, email copy/campaigns, then responsible-use considerations and a final…
IBM · Coursera
Listed level: Intermediate — explicitly published in the course metadata
Six modules apply GenAI to digital advertising, SEO/keyword research and technical audits, multi-format content, e-commerce/product descriptions and personalization, email copy/campaigns, then responsible-use considerations and a final project
Selected requirements in the publisher course metadata: “Fundamental knowledge of generative AI, prompt engineering, and digital marketing is beneficial”. Current accounts, software and full prerequisites require the provider page
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