Three modules cover GenAI foundations for marketing, hands-on tools for marketing content creation, and integrating GenAI into marketing strategy/workflows and decisions
Three modules cover GenAI foundations for marketing, hands-on tools for marketing content creation, and integrating GenAI into marketing strategy/workflows and decisions
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Assessment: Published listing: 4 assignments. Retained assessment detail: Published listing: 4 assignments
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Four modules cover GenAI literacy/governance, multimodal content/brand voice, SEO and AEO, conversational AI/hyper-personalization and agentic journeys, marketing analytics/optimization/ROI, includes hands-on work and an…
Four modules, about one week at ten hours/week. Four assignments. IntermediateCheck current priceEnglish
Three modules apply GenAI to channel content, images/video, personalized campaigns, KPI analytics and marketing strategy, then sales forecasting, CRM/churn, lead generation, cross-sell/up-sell and ethics, includes product…
Three modules, about one week at ten hours/week. 17 assignmentsCheck current priceEnglish
Four modules follow a distinct market-research-to-planning arc: GenAI in market research/consumer behavior, big-data preprocessing, cleaning and visualization using a Nike case, then a customer-insights strategy hands-on activity and…
Published estimated study commitment: 3 hours to complete. Flexible, self-paced schedule. Study estimates are distinct from total video runtimeCheck current priceEnglish