AI decisions, personas/content, SEO/PPC/social, predictive analytics and omnichannel/customer journey
Audience and starting point
Existing basic AI familiarity. Senior/performance marketers
Practice and assessment
Demonstrations, interactive modules and toolkits are advertised. Ask whether you submit a project for review
Access and subscriptions
On demand. Membership included but duration unspecified. Advertised Oct7 enrollment deadline
Certificate or credential
Associate Certificate
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.
Digital marketing fundamentals, generative AI content/SEO and analytics, journey mapping/personalization/social, email, landing pages and conversion testing
320 hours: 220 asynchronous, 44 synchronous, 16 classroom and 40 assessmentSGD 20928 · Displayed fee inclusive of 9% GST. Subsidy tiers are conditional on residency/age/other eligibilityAsk about teaching language
Use predictive analytics to forecast customer behavior, develop data-driven personas and segmentation, apply sentiment analysis/product-market-fit insights, create dynamic content and chatbot/virtual-assistant interactions across…
1 dayGBP 525 · From £525, excluding VAT. Virtual. Member discount advertisedAsk about teaching language