Marketing focus
Understand AI/ML and programmatic ads/attribution/personalization, then define goals, assess available datasets, choose suitable AI projects and evaluate buy-versus-build and organizational adoption. Conceptual strategy course, hands-on…
Jim Sterne and Madecraft · LinkedIn Learning
Listed level: General — the offering-page skill level
Understand AI/ML and programmatic ads/attribution/personalization, then define goals, assess available datasets, choose suitable AI projects and evaluate buy-versus-build and organizational adoption. Conceptual strategy course. Hands-on implementation is not claimed
Recorded LinkedIn Learning course. Public page exposes curriculum and previews, with full lessons requiring eligible access. Trial/subscription/team price and playable access not tested
The course page advertises a LinkedIn Learning completion certificate. This does not establish external accreditation
Related tasks, tools and formats. Check the differences before choosing.
Start-Tech Academy , Abhishek Bansal , Pukhraj Parikh
Analyze AI marketing cases across ads/email/SEO/chatbots/personalization, evaluate build-versus-buy and strategic readiness, identify high-impact funnel opportunities and set implementation goals, metrics and ethical boundaries
O.P. Jindal Global University
Marketer-facing decision workflows use CLV/value and lifecycle, likelihood to buy/engage, personalized recommendations, clustering/personas, remarketing/lookalikes, churn and marketing automation/data governance. This public outline is…
Coursera
The module centers on marketing-team operating workflows: applying a GenAI future-ready framework, planning adoption with a roadmap/resources, creating a presentation with Gamma, and using AI for cross-functional collaboration, project…