Plan campaign workflows using named generative AI tools across social, search, advertising, email and analytics
Audience and starting point
Selected published requirements: “No prior experience with AI tools is required - beginners are welcome”. “Basic understanding of digital marketing concepts (helpful but not mandatory)”. See the provider page for the full requirements and current tool terms
Practice and assessment
Practice: An exercise asks learners to audit their digital activity
Access and subscriptions
Recorded Udemy course advertised with a public course preview. Exact lesson count may be unknown. Purchase or organization-subscription terms and current availability require checking
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.
The 12-module plan includes AI foundations, digital law/privacy, online search, AI content marketing, AI e-commerce strategy, AI CRM/email marketing, AI automation and agents, marketing/sales in the AI era, AI growth marketing, and an…
Applied project is a digital-marketing plan for each participant’s business/project, built through practical tasks: AI-assisted baseline diagnostic, objectives, market/competitor and audience profiling, AI-supported channel strategy…
Page labels total duration 29 hours (28h training + 1h mentoring). Its schedule lists seven 4-hour group dates (28h), while narrative says 8 group-training sessionsEUR 675 · €675 member / €750 non-memberAsk about teaching language
Study search, advertising, social and email marketing with an explicit advanced unit on AI applications, programmatic advertising and marketing automation