Marketing Analytics with Python: From Data to Insights
Gaelim Holland
Cluster/segment customers, analyze ideal-customer similarity and cohorts, and apply regression/lag analysis to marketing strategy decisions
Marketing focus
Analyze and segment customers, forecast customer value, map journeys, model real-time personalization and targeted advertising and develop product-query conversations
Eduonix Learning Solutions · Udemy
Analyze and segment customers, forecast customer value, map journeys, model real-time personalization and targeted advertising and develop product-query conversations
Recorded Udemy course advertised with a public course preview. Exact lesson count may be unknown. Purchase or organization-subscription terms and current availability require checking
Related tasks, tools and formats. Check the differences before choosing.
Gaelim Holland
Cluster/segment customers, analyze ideal-customer similarity and cohorts, and apply regression/lag analysis to marketing strategy decisions
Coursera
Nine modules build an AI-informed strategy from concrete analysis tasks: map AI-influenced search and recommendation touchpoints in the buyer journey, translate AI insights into a time-bound, geo-targeted plan with channels, budget,…
Alexander Henze
Use behavior/real-time data for AI recommendations, customer journeys, personalized ads/email/content and implementation/measurement of hyperpersonalization