Marketing focus
Generative/agentic AI for brand strategy, consumer/cultural signals, brand architecture, predictive performance/risk, voice/narrative, scalable content and cross-channel communication
MICA · Provider website
Generative/agentic AI for brand strategy, consumer/cultural signals, brand architecture, predictive performance/risk, voice/narrative, scalable content and cross-channel communication
Practice: Mini-projects and graded assignments, quizzes and discussion boards. 8 expert office hours. Individual marking/feedback terms not stated
Offered as an optional component attached to the strategic brand program. Specific AI add-on start date and independent enrollment route are not stated
Successful AI-certification completion yields a MICA certificate/e-certificate
Related tasks, tools and formats. Check the differences before choosing.
Board Infinity
Four modules build an AI-driven omnichannel brand campaign: creative generation and testing, predictive audience targeting and personalization, automated experiments/A-B and multivariate tests, cross-channel attribution, predictive KPIs…
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Broad digital-marketing communication course with a dedicated Marketing's Next Era module on predictive, generative and agentic AI, AI+XR and ethics, alongside strategy, audience attention, channels, attribution and automation