Digital Marketing Strategy: Navigating Emerging Media and AI
Broad digital-marketing communication course with a dedicated Marketing's Next Era module on predictive, generative and agentic AI, AI+XR and ethics, alongside strategy, audience attention, channels, attribution and automation
University of Illinois Urbana-Champaign · Coursera
Listed level: Beginner — explicitly published in the course metadata
Broad digital-marketing communication course with a dedicated Marketing's Next Era module on predictive, generative and agentic AI, AI+XR and ethics, alongside strategy, audience attention, channels, attribution and automation
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The 12-module plan includes AI foundations, digital law/privacy, online search, AI content marketing, AI e-commerce strategy, AI CRM/email marketing, AI automation and agents, marketing/sales in the AI era, AI growth marketing, and an…
Generative/agentic AI for brand strategy, consumer/cultural signals, brand architecture, predictive performance/risk, voice/narrative, scalable content and cross-channel communication
4–5 hours per week over eight weeksINR 24000 · AI add-on fee plus GST, offered with core programAsk about teaching language