Consumer behavior, AI customer journey, SOSTAC planning, service design, 7Ps, adoption/governance
Audience and starting point
Basic digital marketing. Internet computer. No paidAI subscriptions required
Practice and assessment
Practice: 2000-word assessed report. Formative assessment and tutor-marked work advertised
Access and subscriptions
On demand. Join by2027-07-31. Next future assessment2027-02-01. Sep7 2026 is past
Certificate or credential
10 UK level7 credits after successful assessment. Formal completion certificate
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.
Learners document AI workflows for content, research and campaign planning, explain decision rationale, apply brand-standard/quality/accuracy checks, integrate workflows into marketing and address risk/governance
Seven weeks with a two-hour Wednesday live-online session, plus an advertised four to six hours of guided applied work each week. These are contact hours and weekly effort, not recorded-video runtimeNZD 980 · NZD 980English
Four modules follow a distinct market-research-to-planning arc: GenAI in market research/consumer behavior, big-data preprocessing, cleaning and visualization using a Nike case, then a customer-insights strategy hands-on activity and…
Published estimated study commitment: 3 hours to complete. Flexible, self-paced schedule. Study estimates are distinct from total video runtimeCheck current priceEnglish
Assess AI tools and initiatives across the customer journey, design GenAI assistants for CRM, and address governance and ethics in marketing applications