Marketing AI use cases, segmentation/personalization/recommendation/prediction, tool use and an AI strategy fit/needs/budget/plan
Practice and assessment
Practice: Syllabus includes prompt and no-code examples and drafting a marketing AI plan. Formal assessment not stated
Access and subscriptions
Oct 30, 2026 start advertised in official current catalog excerpt. Checkout not tested
Certificate or credential
Catalog/syllabus associates the course with a digital badge. Detailed badge conditions not confirmed
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.
Nine modules build an AI-informed strategy from concrete analysis tasks: map AI-influenced search and recommendation touchpoints in the buyer journey, translate AI insights into a time-bound, geo-targeted plan with channels, budget,…
Published estimated study commitment: 8 hours to complete. Flexible, self-paced schedule. Study estimates are distinct from total video runtimeCheck current priceEnglish
Four half-day units cover AI-supported customer-behavior and data analysis, customer profiles and personalization/recommendation systems, segmentation/targeting, A/B testing and multi-armed bandits, hands-on marketing strategy, and…
Four half-days (16 scheduled hours)Check current priceAsk about teaching language
Use predictive analytics to forecast customer behavior, develop data-driven personas and segmentation, apply sentiment analysis/product-market-fit insights, create dynamic content and chatbot/virtual-assistant interactions across…
1 dayGBP 525 · From £525, excluding VAT. Virtual. Member discount advertisedAsk about teaching language