AI-assisted growth strategy, Meta/TikTok paid campaigns, account and conversion setup, targeting, retargeting/ecommerce, creative, reporting, A/B testing and optimization
Audience and starting point
The provider expects basic digital marketing or communication knowledge, familiarity with internet and social tools, and a computer with internet access. Interest in analysis, experimentation and optimization is also listed
Practice and assessment
Practice: Plan, create, optimize and report on advertising campaigns. Final evaluation and recoverable evaluation are listed. The final-task format may be a specific written assignment or quiz. No real ad-spend inclusion stated
Access and subscriptions
Oct 8, 2026 course opening shown as future. Registration link visible, not tested
Certificate or credential
Official UTN Buenos Aires blockchain-verifiable certificate. Approval requires module evaluation and final integrative assessment
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.
The two-module course uses a sample brand, BrewBuddy. The SEO module covers AI-search/GEO/AEO, keyword discovery, intent maps, topic clusters, an SEO content brief, an AI-assisted draft and on-page optimization. The advertising module…
Coursera displays two modules, four assignments, four hours, beginner level, flexible schedule, English. The page was marked recently updated in October 2026Check current priceEnglish
Meta Page/Business Suite setup, content and community, Ads Manager objectives/measurement, Pixel, Conversions API, Custom/Lookalike Audiences, ChatGPT for audience research, creative, ad copy, test plans and campaign optimization
Eight weeks at two hours per week. IntermediateCheck current priceAsk about teaching language
