Marketing focus
Three modules turn brand guidelines, personas and product sheets into SMART goals and an AI-assisted social campaign brief with cadence, budget, KPIs/reporting, includes quality checks and a graded sustainable-clothing scenario
University of California, Davis · Coursera
Three modules turn brand guidelines, personas and product sheets into SMART goals and an AI-assisted social campaign brief with cadence, budget, KPIs/reporting. Includes quality checks and a graded sustainable-clothing scenario
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University of California, Davis
Three modules teach an AI-assisted micro-influencer workflow: define a niche- and audience-fit persona, voice, content pillars, cadence and platform KPIs, use generative AI to adapt a core post into LinkedIn, X, Instagram and TikTok…
Board Infinity
The two-module course uses a sample brand, BrewBuddy. The SEO module covers AI-search/GEO/AEO, keyword discovery, intent maps, topic clusters, an SEO content brief, an AI-assisted draft and on-page optimization. The advertising module…
Coursera
Nine modules build an AI-informed strategy from concrete analysis tasks: map AI-influenced search and recommendation touchpoints in the buyer journey, translate AI insights into a time-bound, geo-targeted plan with channels, budget,…