Marketing Analytics in Action: Drive Growth and Communication with Data Insights
Benchmark a marketing program, validate/scale with data and customer-journey insights, then use AI to choose measures, assess current performance and communicate a data story. AI occupies three named lessons within broader…
Chris DallaVilla · LinkedIn Learning
Listed level: Intermediate — the offering-page skill level
Benchmark a marketing program, validate/scale with data and customer-journey insights, then use AI to choose measures, assess current performance and communicate a data story. AI occupies three named lessons within broader analytics/communication
Access and subscriptions
Recorded LinkedIn Learning course. Public page exposes curriculum and previews, with full lessons requiring eligible access. Trial/subscription/team price and playable access not tested
Certificate or credential
The course page advertises a LinkedIn Learning completion certificate. This does not establish external accreditation
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.
Shared topic: Customer analytics and personalization
Coursera
Teaches when infographics suit audience communication, then applies ChatGPT and Piktochart to generate content, choose design and visualize data. Four syllabus sections include three substantive lessons
Published estimated study commitment: 2 hours to complete. Flexible, self-paced schedule. Study estimates are distinct from total video runtimeCheck current priceEnglish
Shared topic: Customer analytics and personalization
Coursera
Nine modules build an AI-informed strategy from concrete analysis tasks: map AI-influenced search and recommendation touchpoints in the buyer journey, translate AI insights into a time-bound, geo-targeted plan with channels, budget,…
Published estimated study commitment: 8 hours to complete. Flexible, self-paced schedule. Study estimates are distinct from total video runtimeCheck current priceEnglish
Shared topic: Customer analytics and personalization
IPAM Lisboa
The 12-module plan includes AI foundations, digital law/privacy, online search, AI content marketing, AI e-commerce strategy, AI CRM/email marketing, AI automation and agents, marketing/sales in the AI era, AI growth marketing, and an…