Marketing focus
Hands-on exercises apply AI to real marketing challenges across strategy, brand discovery, consumer insights, creativity, content, performance and execution, the final playbook includes AI Agents and Synthetic Customers, supported by…
Nova SBE Executive Education · Provider website
Hands-on exercises apply AI to real marketing challenges across strategy, brand discovery, consumer insights, creativity, content, performance and execution. The final playbook includes AI Agents and Synthetic Customers, supported by case studies
Official page offers a detailed-information and brochure request form. No form submitted and a direct course-application route was not confirmed
Official page lists Nov 23–25, 2026
Related tasks, tools and formats. Check the differences before choosing.
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Coursera
Four modules follow a distinct market-research-to-planning arc: GenAI in market research/consumer behavior, big-data preprocessing, cleaning and visualization using a Nike case, then a customer-insights strategy hands-on activity and…
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Learners follow a brand case from consumer data through insight, strategy, creative and content, configure marketing assistants, define performance indicators and demonstrate a final solution/assistant with result measures