Broad digital marketing diploma includes a dedicated AI module applied to a marketing plan and a separate AI-chatbot module, rest is broader digital-marketing coursework
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Nine-month advanced-marketing diploma includes named AI Applications module covering generative tools, marketing automation/personalization, predictive consumer analysis, and generating/deploying/measuring digital content
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Participants build ready-to-use AI assistants/workflows for marketing, resources include task tracker and ROI calculator, and templates for content, strategy and decisions, live support and expert feedback
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Applied marketing work covers AI content/campaigns, funnel and workflow automation, AI email personalization/audience segmentation, campaign analytics/A-B testing, and an AI-supported marketing system
One-year master’s includes an AI-in-marketing module using customer-engagement/analytics platform scenarios for AI personalization, CRM automation, chatbot development and customer-journey optimization, broader degree includes marketing…
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Outcomes include design/execute/optimize digital strategies with AI and automation, optimize campaigns, personalize marketing, predict consumer behavior and measure results
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Hands-on predictive analytics, automated content, AI-driven advertising and customer insights, interactive sessions/cases/demos apply AI to ad copy, marketing funnels and anticipating customer needs
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Hands-on exercises apply AI to real marketing challenges across strategy, brand discovery, consumer insights, creativity, content, performance and execution, the final playbook includes AI Agents and Synthetic Customers, supported by…
Time: ask the providerEUR 2300 · EUR 2,300Ask about teaching language