KI im Marketing einführen – mit optimierten Prozessen
Haufe Akademie
Process analysis, automation opportunities, target workflows, change, tool selection/monitoring
Compare AI courses for marketing automation, agents and connected campaign workflows.
251 courses in this collection
Haufe Akademie
Process analysis, automation opportunities, target workflows, change, tool selection/monitoring
Haufe Akademie
Setup, Projects/Memory, context, multimodal work, connectors, workflows, agents and human review
UT Austin McCombs Skills
Five-week playbook: opportunity map, competitor analysis, A/B creative, campaign optimization and sentiment-monitoring automation, module tests
IAE Paris-Sorbonne Business School
Six modules: targeting/customer journey, prompts, brand-safe campaigns, competitor intelligence, automation, AI Act/GDPR and team integration
Instituto de Inteligencia Artificial
Agents, strategy, data/personalization, creative/content, automation, CX, governance and project
cmt Training GmbH
Use-case prioritization, CRM/web data/consent, segmentation/triggers/Next Best Action, prompts for email/ads/landing pages, brand voice, testing/KPIs and governance
Rusel School of Business & Technology (RSBT)
12 sessions: AI landscape, genAI, strategy/data, content, personalization, paid media, agents, analytics, experiments, governance and team rollout
Australian Data & Marketing Association (ADMA)
AI/LLM foundations and responsible use, prompting playground, agents and generated imagery/video/voice/music/podcast/avatar
DMAnc
Meta Advantage+ and audience automation, objectives, measurement, creative formats, fatigue, captions and testing/scaling campaigns
DMAnc
Google Ads automation and human control, Search and Performance Max audits, tracking, audience signals, assets and landing pages, weekly optimization, lead quality and reporting
DMAnc
Use Claude to refine positioning and briefs, compare campaign options, combine research inputs, execute content/workflow tasks, evaluate automation boundaries and coordinate multiple models/tools
Bundesverband Digitale Wirtschaft (BVDW)
AI use across the customer journey: content, SEO/GEO, personalized email/social/ads, automation, loyalty and company use-case development, with data and legal topics
Page 20 of 21