Six modules use RACE prompting and Gemini with Google Workspace for buyer personas/reviews/competitor research, trends/customer journeys, SEO/FAQ schema, Google Ads copy, campaign briefs, emails, Sheets data cleaning and performance…
Six modules, about four hours and six assignments. BeginnerCheck current priceEnglish
Six modules connect marketing fundamentals (segmentation, targeting, positioning, branding) with ad targeting, recommender algorithms, personalization and LLM/text analysis, includes a ChatGPT marketing exercise, final organizational AI…
Six modules, about two weeks at ten hours/week. Six assignments including peer-reviewed workCheck current priceEnglish
Four modules cover GenAI literacy/governance, multimodal content/brand voice, SEO and AEO, conversational AI/hyper-personalization and agentic journeys, marketing analytics/optimization/ROI, includes hands-on work and an…
Four modules, about one week at ten hours/week. Four assignments. IntermediateCheck current priceEnglish
Three modules apply GenAI to channel content, images/video, personalized campaigns, KPI analytics and marketing strategy, then sales forecasting, CRM/churn, lead generation, cross-sell/up-sell and ethics, includes product…
Three modules, about one week at ten hours/week. 17 assignmentsCheck current priceEnglish
Four modules use social, search, review and cultural signals for sentiment, brand-health and competitor analysis, build dynamic personas and ML-based segmentation/trend forecasts, and produce an ethical, privacy-aware multi-source…
Intermediate, self-paced course. Coursera estimates two weeks at 10 hours per week. Four modules and 18 assignmentsCheck current priceEnglish
Four modules cover AI brand research and ethics, social listening, sentiment, audience clustering and brand-health measures, predictive engagement, personalization, marketing automation and A/B testing, and a Power BI/Google Data Studio…
Advanced, self-paced course. Coursera estimates one week at 10 hours per week. Four modules and 13 assignmentsCheck current priceEnglish
Nine modules teach qualitative interviews/AI focus groups, branching questionnaire design, conjoint and sampling/power, SurveyMonkey setup, LLM-assisted moderation/transcript synthesis with hallucination checks, GDPR consent, data…
Published estimated study commitment: 2 weeks to complete at 10 hours a week. Flexible, self-paced schedule. Study estimates are distinct from total video runtimeCheck current priceEnglish
Nine modules build an AI-informed strategy from concrete analysis tasks: map AI-influenced search and recommendation touchpoints in the buyer journey, translate AI insights into a time-bound, geo-targeted plan with channels, budget,…
Published estimated study commitment: 8 hours to complete. Flexible, self-paced schedule. Study estimates are distinct from total video runtimeCheck current priceEnglish
One module teaches the AI inference pipeline and prompting for on-brand marketing visuals, SEO-ready alt text and accessibility. Five assignments and a final project apply the workflow to publishable campaign assets
Published estimated study commitment: 2 hours to complete. Flexible, self-paced schedule. Study estimates are distinct from total video runtimeCheck current priceEnglish
Three modules teach an AI-assisted micro-influencer workflow: define a niche- and audience-fit persona, voice, content pillars, cadence and platform KPIs, use generative AI to adapt a core post into LinkedIn, X, Instagram and TikTok…
Intermediate, self-paced course. Three hours, three modules and five assignmentsCheck current priceEnglish
Marketing text-mining curriculum applies sentiment, topic modeling, NLP, named-entity recognition, classification, topic clustering and predictive analysis to customer reviews, social posts, feedback and news. Named uses include…
12 modules and 36 assignments. Coursera estimates two weeks at ten hours per week. The public outline does not establish coding or learner-built modelsCheck current priceAsk about teaching language