AI categories and capabilities mapped to persona development, SEO, content and personalization, with risks and ethics
Practice and assessment
Practice: Learning objectives are listed. An applied exercise or graded assessment is not confirmed in the page excerpt
Access and subscriptions
90-day access from purchase. Registration not tested
Certificate or credential
Training carries 3 Continuing Education Units for AMA PCM renewal. No course completion certificate claim established
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.
The 24-module book-based course includes AI/ML behavioral segmentation and persona development, predictive lead scoring, customer lifetime value and dynamic pricing, churn models and retention measurement, NLP/sentiment, predictive…
Coursera displays 24 modules, 23 assignments, beginner level, two weeks at ten hours per week, flexible schedule, English and eight languages availableCheck current priceEnglish
Marketing GenAI foundations/limitations, privacy, ethics and brand safety, briefs into AI tasks, multi-channel copy, automated workflows, audience segments, asset repurposing, A/B variations and daily AI use
Two-week online course. Embedded page metadata exposes scheduleUSD 120 · Publisher course metadata labels a USD 120 option Paid and a separate option Partially Free. Exact entitlements, tax and checkout terms untestedEnglish
Focuses on ethical implications of AI in marketing, decision frameworks, applying ethics to AI-powered campaigns and strategies, and assessing and mitigating risks
Published estimated study commitment: 3 hours to complete. Flexible, self-paced schedule. Study estimates are distinct from total video runtimeCheck current priceEnglish